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Migrate from Mailchimp to Kit

Export or connect your Mailchimp audience, bring it into Kit, then rebuild forms, templates, sequences and automations by hand.

Steps checked against the official help docs on November 13, 2026. Menu names change; if a step doesn't match what you see, the linked doc is the current version.

What carries over

Item	Result	How
Contacts (email addresses)	Moves over	Mailchimp importer or CSV source
Merge fields	Moves over	Become Kit custom fields (importer) source
Tags	Moves over	Kept as Kit tags (importer) source
List names and interest groups	Moves, changed	Turned into tags, e.g. "Newsletter:Tech" (importer) source
Multiple audiences	Moves, changed	Merged into Kit's single list source
Open and click history	Does not move	Not in contact exports; export email reports separately source
Signup forms and landing pages	Rebuild by hand	Recreated in Kit's builder source
Email templates	Rebuild by hand	Recreated in Kit's template editor source
Automated campaigns	Rebuild by hand	Copied into Email Sequences source
Customer journeys and classic automations	Rebuild by hand	Recreated as Visual Automations source

Before you start

Only Owners and Admins can export audiences in Mailchimp. source
Mailchimp contact exports don't include email report data such as open and click rates. Export email reports separately if you want to keep them. source
Mailchimp can have several audiences. Kit has one list for all subscribers, so audiences become tags instead. source
Kit offers to do the migration for free if you sign up for a paid plan. The steps below are the do-it-yourself route. source

Steps

Learn the renamed partsContacts are subscribers in Kit, an audience is the list, regular emails are Broadcasts, automated campaigns are Email Sequences, and customer journeys or classic automations become Visual Automations. source
Import contacts with the Mailchimp importerIn Kit, open Subscribers, click Add Subscribers, then Other provider, and choose Mailchimp. Provide your Mailchimp API key and Kit syncs the contacts and their data. source
Or export a CSV from MailchimpIn Mailchimp, click Audience, pick the audience if you have more than one, click Export audience, then Export CSV. Mailchimp emails you when the export is ready. The file may be a ZIP with one CSV per contact type (subscribed, unsubscribed, non-subscribed, cleaned), and exports stay available for 30 days. source
Import that CSV into KitOn the Kit Subscribers page, click Add Subscribers and import the CSV, then map the columns to Kit fields. source
Rebuild forms and landing pagesCreate them under Audience growth > Landing Pages & Forms, starting from the closest template. Kit notes the builders differ, so an exact match may not be possible. Replace the Mailchimp embeds on your site afterward. source
Rebuild email templatesGo to Broadcasts > Templates, pick the closest template and edit it in the visual template editor. source
Rebuild automated campaigns as Email SequencesGo to Automation > Email Sequences > + New sequence, paste in each email and set the send schedule to match. source
Rebuild automations as Visual AutomationsRecreate the trigger as the entry point, then add steps that match the rules, actions and emails of the Mailchimp journey or classic automation. source
TestPreview forms and landing pages, send test emails from your sequences, and run through each Visual Automation, for example by subscribing through your own form. source

Cost before and after

Use the newsletter pricing calculator to see both plans at your list size, or Kit vs beehiiv pricing.

Official docs used

Other guide: Migrate from Substack to beehiiv. Company sites: Mailchimp, KitWe earn a commission if you sign up through this link..